WoM 113: The Journey of a Lawyer Entrepreneur

Van Smith is a veteran attorney that took matters into his own hands when he saw opportunities present themselves in his career. Van Smith's philosophy and entrepreneurial spirit are what made him the success he is today. He has a unique and brave marketing approach, and he joined us in this episode of the World of Marketing to tell us how he does it—and how you can, too.    Timestamps: 0:00 Introduction 1:07 Van Smith's Origin Story 18:05 Why Smith Strong 22:24 How Van Smith Chose His Area of Law 26:42 The Influence of Bob Battle 39:10 The Joy in Marketing 41:07 Billion-Dollar Marketing Idea