Woman of Impact - Lindsey Michael Longo

Lindsey Michael Longo is an accomplished automotive executive with a dynamic career spanning leadership roles in dealership operations, corporate strategy, and marketing. Currently serving as Dealer Principal/Vice President at both Beach Chevrolet and Beach Buick GMC, Lindsey has a proven track record of transforming underperforming stores into top performers. After acquiring Beach Chevrolet in January 2024, she quickly drove impressive sales results, surpassing monthly objectives and reenergizing the store’s performance. At Beach Buick GMC, she revitalized the dealership within 15 months, achieving high rankings in Buick and GMC metrics and growing its commercial presence as a Business Elite Dealer. Her commitment to elevating dealership standards is also reflected in her active involvement with the Women’s Retail Network.In addition Lindsey plays a key role in strategic operations for Capital Auto Group, her family’s business, supporting General Managers across multiple brands and 30+ locations in the Carolinas. Her responsibilities span across sales optimization, BDC productivity, OEM relations, marketing and profitability improvement. Before her current roles, she honed her skills as an Account Director at Sokal Media Group, managing dealership clients across multiple states and leading the shift from traditional to digital and traditional marketing strategies. Lindsey is a 2022 Auto Remarketing "40 Under 40" honoree and a proud graduate of the National Automotive Dealers Association Academy, Class of 2023. She is actively involved in industry and community initiatives, serving as Co-Chair for the Make-A-Wish Central and Western NC Wish Ball Committee and supporting automotive education through partnerships with Wake Technical Institute and NASCAR Technical Institute. She is also a member of National Association of Minority Automotive Dealers, WOCAN ally, and General Motors’ Women’s Retail Network.