Womaness Co-Founder & CEO, Sally Mueller, on Building the Menopause Market from Scratch

Midlife women hold $15 trillion in spending power but have nothing worthwhile to spend it on—at least in the health and wellness market. That is, until Womaness changed the game. In this episode of Reclaim, we unpack the important and inspiring story of Womaness, the leading women's wellness brand that's modernizing perimenopause, menopause and aging support. Tune in as host Destinee Berman sits down with Co-Founder &CEO, Sally Mueller, to explore how to build a category-defining brand in women's health, why education and relatability matter more than perfection in marketing, and the strategies that transformed a personal health crisis into a thriving omnichannel business. Sally’s personal story inspired a journey that has scaled her business across DTC, Amazon and retail—all through one principle: celebrate the midlife woman and reclaim the voices that culture forgot to amplify.