Women Entrepreneurs and Equity Investors

As business owners we need to put processes/systems into place so as we scale we don’t lose the quality of our product/service while rapidly ramping up the quantity. In order for us to make the best decisions quickly during this time of rapid growth our communication needs to be better than ever. The communication we have with our leadership team, with our employees, and with our customers/suppliers.In this episode, I sit down with Charmaine Magale and Yvette Rincon, two of the four founders of one of my portfolio companies, Legado Whiskey. All four founders are either employed full time elsewhere, or are running another business(es). Most people struggle with starting and growing a business with 100% of their time and focus, so how have these four women been able to get this company off the ground only being part time?Charmaine and Yvette share how they have accomplished this by creating communication systems and processes. These processes have allowed them to make their meetings more efficient, productive, and are laying a strong foundation for when they are ready to scale.We also talk about the brand they are building, how they are building it, and why their brand is so much more than a bottle of whiskey. I put my investor hat on and you will get an inside look at what types of questions an investor would ask a company raising money.-What you will learn in this episode:Yvette and Charmaine share why they brought on two additional founders when starting Legado Whiskey.  (04:32)Yvette and Charmaine talk about how they divide up the roles and responsibilities between the four founders. (06:32)They share how they are able to manage their time between full time jobs, a family, all while growing their startup (09:51)Charmaine talks about the communication rhythms and processes they’ve put in place that allows all 4 founders to make the decisions they need to make in order to grow the company. All while working full time or running other businesses.  (11:56)Charmaine and Yvette share what Legado means, what the brand stands for, and how these are their differentiator in a saturated market. (20:03)Mark puts his investor hat on and starts asking questions about the next round of fundraising they are about to start. (32:11)-Please SHARE, REVIEW, COMMENT and REPOST to help more entrepreneurs overcome the obstacles in their way and unleash their full potential.