Women in Franchising

Send us Fan MailHost: Michelle Rowan, COO and President of Franchise Business ReviewGuest: Ali Kraus, CMO of Benetrends Financial and Vice Chair of IFA's Women in Franchising CommitteeEpisode Summary:In this engaging podcast episode, Michelle Rowan welcomes back Ali Kraus, the first repeat guest, to discuss the evolving landscape of women in franchising. They explore the progress and challenges women face in the industry, highlighting the importance of financial literacy, mentorship, and confidence. Ali shares insights from her experience on both the franchisor and supplier sides, emphasizing the need for women to ask the right questions and leverage their transferable skills. The conversation also touches on the significance of networking, the role of empathy and detail orientation in business ownership, and the opportunities for women to thrive in franchising. The episode concludes with advice for women considering franchising and a look at the future goals of the Women's Franchise Committee.*Ali mentions a misleading stat in this episode. While she could have been referring to the fact that women only hold 29% of all C-Suite positions in the U.S. Or she could have been referencing that 80% of older women couldn't pass this financial literacy quiz. Either way, her point is to illustrate an imbalance between men and women. ResourcesKey4WomenTop Franchises for WomenTop Franchises for CultureBest Franchises for Moms and DadsHow To Become a Successful MompreneurWork Life Balance in FranchisingFranchise Funding Options - Ali Kraus' previous podcast episode with us!Connect with Us:Visit FranchiseBusinessReview.comFollow us on Instagram, @franchisebusinessreviewSubscribe to our newsletterCheck us out on YouTube, @FranchiseBusinessReviewConnect with us on LinkedIn