Women in Property: Building a Business with Social Media | Vikki Riddler | PCN Podcast Ep16

Welcome to Episode 16 of the Property Coaching Pop-Up Podcast! This week, I sat down with Vikki Riddler, founder of Fifth Avenue Estate Agency, to discuss her journey from leaving school straight into estate agency, climbing the ranks in corporate settings, and ultimately taking the leap to launch her own business. Vikki shares: ✅ What it’s really like being a woman in a male-dominated industry ✅ The differences between corporates, independents, and going solo ✅ How social media became her most powerful tool for winning clients ✅ The struggles of leaving a secure job to build a business from scratch ✅ Her vision for helping the next generation get into estate agency If you’re serious about property investing, deal sourcing, or breaking free from the 9–5, this episode is packed with honest lessons and motivation. 👉 Subscribe for real stories, real strategies, and no-nonsense conversations about property and financial freedom. 🌐 Join our community: https://propertycoachingnetwork.com Follow me: 📲 Instagram: https://www.instagram.com/david_smart_property/ 📲 TikTok: https://tiktok.com/@davidsmartproperty 📲 LinkedIn: https://uk.linkedin.com/in/david-smart- 📲 Facebook: https://www.facebook.com/david.smart.7393/ 📩 Business enquiries: [email protected] ⸻ ⏱️ Chapters 00:00 – Why subscribing supports the podcast 00:31 – Meet Vikki Riddler: from school straight into property 02:00 – Early days at Slater Hog and learning the trade 03:30 – Estate agency before social media & the old-school approach 04:50 – Why high street branches don’t matter anymore 06:00 – Corporate vs independent estate agency experiences 09:40 – The rise of social media in property 11:00 – How Upload Abode pioneered social-first agency 13:20 – Taking risks: leaving corporate to join independents 15:00 – Balancing estate agency with family life 17:20 – Struggles of starting her own agency 19:00 – Why empathy and problem solving matter in property 21:40 – The transition from employee to business owner 24:00 – The challenges of partnerships and going solo 27:00 – Being a woman in a male-dominated property industry 33:30 – Why personal service beats corporate estate agency 38:00 – Social media as the new high street window 42:00 – How TikTok brings in 10+ clients a month 49:00 – Building trust: why honesty wins clients long-term 52:30 – Social media tips for agents starting out 56:00 – Why authenticity beats perfection online 59:00 – Vikki’s plans for Fifth Avenue & creating an academy #PropertyInvesting #EstateAgency #FinancialFreedom #DealSourcing #WomenInProperty #PropertyInvestingUK #Entrepreneurship #SocialMediaForAgents #PropertyCoachingPodcast