Women in Sales: Leading without the Hard Sell

In this episode of The Art of Sales, Adam Graham sits down with Eniko Tarkany-Szucs, who leads strategic partnerships at LinkedIn, to explore what selling looks like when trust comes before targets. Eniko shares her career journey from early social media roles into SaaS, sales leadership and partnerships, reflecting on how her approach has softened over time as relationships became the real long game.They unpack why the best sales feels more like theatre than pressure, the importance of reading the room, and how confidence often matters as much as competence, especially for women in sales and tech. The conversation also dives into AI’s growing role in sales, where automation can help and where authenticity still matters most. From partnerships and pitching to culture, confidence and human connection, this episode is a reminder that great sales is rarely about pushing harder, and much more about understanding people better.