Women in SPAM Rise, Anthropic AI Halted, Bezos's Prometheus, Apple AI Photos, OpenAI Probed

In this episode of AI in Marketing, we explore the recent surge in recognition for Women in SPAM—social media, public relations, advertising, and marketing—following a viral TikTok video by Laura Cameron. This movement challenges outdated stereotypes and highlights the critical impact of women in these fields, emphasizing their role in business success. Next, we delve into the U.S. government's mandate for Anthropic to disable access to its AI models, Claude Fable 5 and Claude Mythos 5, due to national security concerns. This decision has sparked debate over AI safety and export control measures. On a different note, Jeff Bezos has launched Prometheus, an AI startup focused on creating engineering tools for industries like robotics and drug design, with a significant $12 billion in funding. Meanwhile, Apple is enhancing its Photos app with AI features in iOS 27, aiming to improve user experience while maintaining image authenticity. Marketing leaders are also recognizing the importance of trusted customer context in AI-driven strategies, ensuring data accuracy to optimize customer engagement. Moving on, IMMA Collective's experiment highlights the evolution of cold outreach strategies, emphasizing relational approaches over traditional methods in the AI-saturated market. In other news, Defense Secretary Pete Hegseth defends the Pentagon's decision to cut ties with Anthropic, citing security concerns over its AI models. After that, Databricks introduces Omnigent, an open-source tool to unify AI coding agents, enhancing collaboration and control for developers. Finally, a coalition of state attorneys general investigates OpenAI's data handling and child safety practices, reflecting growing scrutiny over AI's societal impact. Join Stan Berteloot, a French-American journalist and AI expert, as he navigates these stories at the intersection of technology and culture. Enjoy the show? Leave us a five-star rating to help others find the podcast. Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead, is where his independent writing and projects live. Enjoy the show? Leave AI in Marketing a five-star rating. It takes ten seconds and helps more people find the podcast. Start your VoiceStream free trial today! Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead, is where his independent writing and projects live. Enjoy the show? Leave AI in Marketing a five-star rating. It takes ten seconds and helps more people find the podcast. Start your VoiceStream free trial today! 📚 Sources: https://hotsmartrich.substack.com/p/how-the-women-everyone-called-marketing https://techcrunch.com/2026/06/12/anthropics-safety-warnings-may-have-just-backfired-the-government-has-pulled-the-plug-on-its-most-powerful-ai/ https://www.theverge.com/ai-artificial-intelligence/949005/jeff-bezos-prometheus-artificial-general-engineer https://www.wired.com/story/apple-camera-chief-thinks-ai-can-give-you-superpowers/ https://martech.zone/why-marketing-leaders-need-trusted-customer-context-for-ai/ https://immacollective.substack.com/p/cold-outreach-what-actually-works https://www.perplexity.ai/page/hegseth-defends-expelling-anth-d5NiE9vVSUuLaFXiw1roUA https://www.perplexity.ai/page/databricks-open-sources-omnige-zU9DdBCcRo2sc9LJC04D0g https://www.nytimes.com/2026/06/13/technology/states-investigating-openai.html