Women in Tech: From Sales to CEO with Eir Bjorkly

She Who Leads 2026 Spotlight on Women in SalesIn this episode of She Who Leads, we sit down with Eir Bjørkly, CEO EMEA at Element Logic, to explore her journey from Sales into the CEO role of a fast-growing logistics and automation business.Eir shares the pivotal moments that shaped her leadership, the confidence it took to step into the top role, and what CEO leadership in 2026 looks like — balancing strategy, visibility, and culture across a 400-person organisation. She reflects on leading in a male-dominated industry, shifting leadership from power to empowerment, and why culture is one of the strongest drivers of performance.We also look ahead to the future of logistics, the impact of automation and AI, and the legacy Eir hopes to leave for her people — and for the next generation of female leaders.