Women of HubSpot | Casey Hawkins: Lead Scoring Mastery & Freelance Freedom

In this episode of Women of HubSpot, I sit down with Casey Hawkins, a HubSpot and marketing consultant, to explore her inspiring journey from a bookkeeper to a leading expert in the HubSpot ecosystem. Casey shares how a chance opportunity at a marketing agency ignited her passion for marketing operations and the importance of embracing one's strengths. We delve into the challenges she faced, including burnout and feeling overlooked, and how she learned to navigate these hurdles. Casey also discusses the significance of empowerment, emphasizing the value of knowing your worth and sharing your expertise. Join us as we uncover the stories, strategies, and superpowers of the women driving the industry forward.