Women of Influence #22: Inspire PR Group President Hinda Mitchell

Don't use the word "spin" when talking to Hinda Mitchell about her career in public relations. "That's … the sort of thing that really just gets my ire up," Mitchell, president of Inspire PR Group, said during a recent taping of our Women of Influence podcast. In Mitchell's view, her line of work does involve working with reporters to share stories, but she can't "snap (her) fingers" and make a negative story go away, nor can she immediately place any positive one. The idea that she can is "frustrating," and something she works to educate her clients and others about regularly. "There's no silver bullet," Mitchell said. "Marketing can't fix operations. … You can’t just fix something away with PR. You have to work through it."In our interview for the podcast, Mitchell talked about the ways she helps clients work through crises, as well as how an internship got her into the field as a college student and still continues to impact her today. Check out the full conversation to hear more on those topics and more.Mentioned in this episode:Let Crate Media help uncover your company's story and amplify your messaging with a branded podcast. Get a free one-hour casting session at crate.media/cbf