Women of MENA — Spotlights: Arwa Alkhayyal, Architect of Saudi Experiences

This episode of Women of MENA — Spotlights highlights the career of Arwa Alkhayyal, a pioneering Saudi entrepreneur and strategic leader with over 11 years of experience in the entertainment, tourism, and cultural sectors. As the founder of 24 Event, Alkhayyal has led the design and execution of high-profile national projects, ranging from large-scale conferences to initiatives under royal patronage.The spotlight explores her extensive impact on Saudi Arabia’s evolving ecosystem through her advisory roles for BibanGlobal and her active participation in national committees, including the Entertainment National Executive Committee for the Council of Saudi Chambers and the Tourism Committee at Asharqia Chamber. With an educational background in accounting and specialized leadership training from Cornell University’s Entertainment Leadership Program, Alkhayyal bridges the gap between business strategy and audience engagement. Discover how her work in experience design and public-private collaboration is helping to shape the future of the Kingdom's entertainment and tourism industries.