Women On Air and Irish Consumer Trends

In this podcast reporter Edwina Nelihan was at The Clarence Hotel for the Mad Women Altogether event held by IAPI on June 5th 2013. In the podcast Edwina explores with the panel participants the challenges and opportunities for more female participation in the world of advertising. Plus Eimear Faughnan from Kantar Media TGI discusses the main findings from their research into Irish consumers - trends explored incude financial, FMCG and media consumption patterns.