Womena and Awok part of The National's Generation Start-up

Host Mustafa Alrawi explores Generation Start-up, The National's weekly series profiling the most dynamic and exciting tech companies in the region. Elissa Freiha, co-founder of angel investor network Womena, provides insights into the opportunities and challenges facing the sector, and e-commerce retailer Ulugbek Yuldashev of Awok explains how he has successfully scaled-up his business by targeting the low to mid income consumer segment. #Business #Commerce #Womena #Awok #ecommerce