Women's Super League chief revenue officer Zarah Al-Kudcy: building player profiles and importance of storytelling

Today's guest is Women's Super League chief revenue officer Zarah Al-Kudcy. Hear insights about Zarah's current role at WSL and how she drives revenue to the league as women's sport and especially women's football continues to boom. Including insights about building player profiles, her time working at Formula 1 and how she made the pivot from working as a sports reporter into the world of business. Zarah was also a trainee on the second ever News Associates journalism training course. This episode is a part of a 20th anniversary of News Associates special. If you're curious about the transferrable skills a career in journalism can give, then this is the episode for you!Listen out for Ella Toone, Daniel Ricciardo and Caitlin Clark references across the episode. Follow News Associates to keep up to date with each episode release. Edited by Plamedi Mbungu and Oscar Stevens.Music by Alfie Smith.