Wonder Woman in Business, Madeline Jhawar

Madeline Jhawar is the founder and owner of Italy Beyond the Obvious and has been creating custom Italy vacations for curious travelers for over a decade. After living in Italy for 5 years and working as a tour guide leading week-long hiking and biking trips, Madeline received constant requests from friends and family to help with their Italy vacations. After a decade of this, in 2008, Madeline founded Italy Beyond the Obvious. However, clients would return from their incredible Italy vacations and ask Madeline: "who else does what you do for other countries?". At the same time, destination experts reached out asking her to teach them how to set up an online travel business. She researched online travel education programs and saw a gap in the market. So in 2019, Madeline and her partner Devin launched the Travel Beyond the Obvious course, which trains destination experts how to create an online travel business. Madeline lives in the San Francisco Bay area with her husband and two teenage children.