Wonder Woman in Business, Valerie Tyson

Valerie Tyson In 2018, Tyson founded the marketing agency, Strategic Playground where she served as the Chief Executive Officer and converted into Unrivaled Group in 2021. She is a proven brand strategy expert who has worked with several Fortune 1000 companies, sports leagues, teams, professional athletes, entertainment properties, including the NBA’s Charlotte Bobcats and the Arena Football League’s Los Angeles Avengers. Prior to starting her own agency, Tyson served as Vice President of Digital at IMG, Vice President of Marketing & Digital Performance at BRANDTHINK and Director of Client Services at Tocquigny. Now, Valerie Tyson serves as Unrivaled Group’s Head of Strategy, overseeing the development, communication, and execution of strategic initiatives of the consultancy and clients.