Wonderwaffel-Gründer Murat Topcuoglu (#787)

What this episode covers

Wonderwaffel bietet die perfekten Produkte für das Social-Media-Zeitalter: Üppig mit Früchten, Schokoriegeln und Co. gefüllte und verzierte Waffeln. Aus einem Familienritual ist inzwischen ein Franchise mit mehr als 30 Standorten geworden. Im OMR Podcast erzählt Gründer Murat Topcuoglu, wieso er trotz der Millionen-Reichweiten bei Tiktok lieber langsam expandiert, wieso sein Konkurrent auch das Snickers aus dem Spätkauf ist – und mit welchen Food-Konzepten er parallel bereits expandiert.

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This episode is 1 hour and 15 minutes long.

When was this OMR Podcast episode published?

This episode was published on March 26, 2025.

What is this episode about?

Wonderwaffel bietet die perfekten Produkte für das Social-Media-Zeitalter: Üppig mit Früchten, Schokoriegeln und Co. gefüllte und verzierte Waffeln. Aus einem Familienritual ist inzwischen ein Franchise mit mehr als 30 Standorten geworden. Im OMR...

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