Wool marketing 101

from The Yarn · host Australian Wool Innovation

Opinions about how to market the world’s greatest natural fibre are not hard to find, however listening to the person actually in charge in very enlightening. Laura Armstrong the Head of Demand Creation at Australian Wool Innovation/Woolmark explains how wool is promoted in an age of the digital marketplace, influencers and social media.

Episode metadata supplied by the publisher feed · Published May 18, 2026

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Wool marketing 101

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