EPISODE · May 18, 2026 · 10 MIN
Wool marketing 101
from The Yarn · host Australian Wool Innovation
Opinions about how to market the world’s greatest natural fibre are not hard to find, however listening to the person actually in charge in very enlightening. Laura Armstrong the Head of Demand Creation at Australian Wool Innovation/Woolmark explains how wool is promoted in an age of the digital marketplace, influencers and social media.
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Wool marketing 101
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