Woolworths MyDifference: an exciting loyalty program that gives back as much as it rewards | Woolworths SA on Kfm Mornings

We're joined by Charlene van Zyl, the customer and loyalty director at Woolworths. She chats about the company's new loyalty program, MyDifference, which has evolved from WRewards and MySchool, MyVillage, MyPlanet. Charlene shares how the new program combines the best of both worlds, making it easier for customers to earn and give back. We'll dive into the exciting features and rewards, including virtual cards, cash back, and charitable giving. See omnystudio.com/listener for privacy information.