Word of Mouth Marketing in 2021 - with JP Clement from Boomtime

What exactly is word-of-mouth marketing and how does word-of-mouth marketing manifest itself in 2021?How do you measure the impact of word-of-mouth marketing and how does word-of-mouth integrate with other marketing channels?Those are just some of the questions that I’m going to be asking today’s guest on Digital Marketing Radio Episode 241 - a man with over 30 years of experience in marketing, digital strategy and product management, for companies ranging from startups to global brands such as Madison Square Garden, Johnson & Johnson and National Geographic.He’s founded three digital strategy and marketing agencies and is currently CEO of digital marketing service firm Boomtime - welcome to DMR - JP Clement.Secret SoftwareShare a lesser-known martech tool that's bringing you a lot of value at the moment and why that tool’s important for you...JP's answer: Usher ConnectNext On The ListWhat's one marketing activity or tool that you haven't tried yet, but you want to test soon?JP's answer: Webeo & If>SoMagical MarketerWho's an up-and coming marketer that you'd like to give a shout out to, what can we learn from them and where can we find them? JP's answer: Wes Lemos