Word of Mouth Marketing with New York Times Director Jeffrey Graham

from On the Record...Online · host Eric Schwartzman

New York Times Executive Director of Customer Insight Jeffrey Graham talks about word-of-mouth marketing, rumor control, the wisdom of the crowd, and keeping the Grey Lady profitable. Graham leads a 30-person corporate research team at The New York Times, which includes advertising, digital marketing, strategic research, analytics, and email newsletter marketing. Previously he was SVP,…

Episode metadata supplied by the publisher feed · Published Dec 5, 2008

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Word of Mouth Marketing with New York Times Director Jeffrey Graham

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