Word-of-mouth Still Best Podcast Promotion Tool, Ad Spend Continues to Grow, & More

Here's what you need to know for today in the business of podcasting: Word of mouth is still the best podcast promotion tool, study shows by Reem Makari New podcast studies showing growth in ad spend, listeners suggest the bubble hasn’t burst by Sara GuaglionePBS Kids Expands Podcasting Slate With Launch of ‘Jamming on the Job’ Featuring 123 Andrés by Abbey White…as for the rest of the news: the Washington Post covers the utility of podcasts as background noise for listeners with ADHD, MarketingBrew covers a WARC report saying global ad spend will exceed $1 trillion in 2024, MediaPost covers a study showing 45% of advertisers in the US and UK haven’t changed their ad strategy in five years, and Adnews reports Q2 digital audio ad spend in Australia is up 14% year over year.