Word verliefd op de problemen van je doelgroep - In gesprek met Astrid Groenewegen

In de 25e aflevering van ZIGT op Marketing staan we stil bij gedragswetenschap en het door Astrid zelf ontwikkelde model dat daarbij helpt. Zo hebben we het over hoe marketeers een outside-in strategie kunnen hanteren en hoe ze intern hun plannen het beste kunnen presenteren.Meer over Astrid > https://suebehaviouraldesign.com/nl/about-us/we-are-sue/Boek > https://www.managementboek.nl/boek/9789024451753/de-kunst-van-gedrag-ontwerpen-astrid-groenewegen

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This episode is 46 minutes long.

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This episode was published on January 16, 2024.

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