WORDLE: The Fascinating Psychology Behind Why It's Gone Viral

from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my new mini-course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, The Fascinating Psychology That Makes WORDLE So AddictiveDisclaimer: Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :) ★ Support this podcast ★

What this episode covers

It started a few weeks ago. Tiny, colorful squares started popping up on my Twitter feed. At first, I only saw one or two. But this week, almost my entire feed became a series of tiny yellow, green, and grey boxes. Ladies and gentlemen — we have reached peak Wordle. People can’t stop playing. But what is it that makes Wordle so addicting? In this episode, I unpack the psychology and behavioral science principles that helped this simple word puzzle go viral.

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WORDLE: The Fascinating Psychology Behind Why It's Gone Viral

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This episode was published on February 9, 2022.

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