Words Make Experiences Work

Ep #33: This week I’m talking with Torrey Podmajersky about her new book, Strategic Writing for UX - how to drive engagement, conversion, and retention with every word. Torrey is not only an expert at UX Writing, she’s an expert at getting the right words into the experience — which is half the challenge sometimes, even if you’ve determined what the right thing to say where is, getting the rest of the team to see the value can be harder than it should be. So of course, we talk about that. Her book has so many great tips and techniques and tools to help you determine the right words for your experience. We talked about how to incorporate that into your or your team’s process, how to measure the effectiveness of that, and how to prove out the value of effective UX writing to your stakeholders. This topic is so important for anyone who is involved with creating user experiences, because so many people in a team contribute to the words that a user sees. About Torrey Podmajersky: Torrey Podmajersky uses UX content to help teams meet business and customer goals. She speaks and teaches about UX writing, and she wrote Strategic Writing for UX (O’Reilly Media, 2019). Torrey has written UX content for Google, OfferUp, Xbox, and Microsoft. She teaches at Seattle’s School of Visual Concepts (SVC). She teaches teams and conference attendees how to write UX that solves problems for their organization and for the people who will use those organizations’ products and experiences. Connect and follow Torrey LinkedIn - https://www.linkedin.com/in/torreybird/ Website - torreypodmajersky.com Social media Twitter - @torreybird Medium - @torreyp THE BOOK YOU NEED TO BUY Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word by Torrey Podmajersky THE EVENTS YOU NEED TO GO TO Content Strategy Meetup: Strategic Writing for UX August 8, 2019 - Seattle Seattle Interactive Conference Oct 17 & 18 - Seattle UX New Zealand October 30, 2019 - Wellington, NZ THE BAKERY YOU NEED TO VISIT Borracchini's Bakery Seattle's historic Italian bakery, tracing our roots back to our founding in 1922. Open 7 days a week 2307 Rainier Ave S Seattle, WA 98144 If you enjoy this podcast and if you think what we’re doing is useful and important, there are some really simple ways you can help us. You can follow us on twitter. You can like and reshare our posts. You can subscribe to the newsletter for updates and bonus content. And you can share this episode, or any of our episodes, with a friend. And we would love it if you would rate & review us on Apple Podcast! Listen on Apple | Spotify | Google | Website Connect with UX Cake! Website: uxcake.co Facebook Twitter Instagram Subscribe to our newsletter Donate to UX Cake to keep the podcast going Support this show http://supporter.acast.com/uxcake. Hosted on Acast. See acast.com/privacy for more information.