Words Make Experiences Work

Ep #33: This week I’m talking with Torrey Podmajersky about her new book, Strategic Writing for UX - how to drive engagement, conversion, and retention with every word. Torrey is not only an expert at UX Writing, she’s an expert at getting the right words into the experience — which is half the challenge sometimes, even if you’ve determined what the right thing to say where is, getting the rest of the team to see the value can be harder than it should be. So of course, we talk about that. Her book has so many great tips and techniques and tools to help you determine the right words for your experience. We talked about how to incorporate that into your or your team’s process, how to measure the effectiveness of that, and how to prove out the value of effective UX writing to your stakeholders.This topic is so important for anyone who is involved with creating user experiences, because so many people in a team contribute to the words that a user sees.About Torrey Podmajersky:Torrey Podmajersky uses UX content to help teams meet business and customer goals. She speaks and teaches about UX writing, and she wrote Strategic Writing for UX (O’Reilly Media, 2019). Torrey has written UX content for Google, OfferUp, Xbox, and Microsoft. She teaches at Seattle’s School of Visual Concepts (SVC). She teaches teams and conference attendees how to write UX that solves problems for their organization and for the people who will use those organizations’ products and experiences.Connect and follow TorreyLinkedIn - https://www.linkedin.com/in/torreybird/Website - torreypodmajersky.comSocial mediaTwitter - @torreybirdMedium - @torreypTHE BOOK YOU NEED TO BUYStrategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Wordby Torrey PodmajerskyTHE EVENTS YOU NEED TO GO TOContent Strategy Meetup: Strategic Writing for UXAugust 8, 2019 - SeattleSeattle Interactive Conference Oct 17 & 18 - SeattleUX New Zealand October 30, 2019 - Wellington, NZTHE BAKERY YOU NEED TO VISITBorracchini's BakerySeattle's historic Italian bakery, tracing our roots back to our founding in 1922.Open 7 days a week2307 Rainier Ave SSeattle, WA 98144If you enjoy this podcast and if you think what we’re doing is useful and important, there are some really simple ways you can help us. You can follow us on twitter. You can like and reshare our posts. You can subscribe to the newsletter for updates and bonus content. And you can share this episode, or any of our episodes, with a friend. And we would love it if you would rate & review us on Apple Podcast!Listen on Apple | Spotify | Google | WebsiteConnect with UX Cake!Website: uxcake.co Facebook Twitter Instagram Subscribe to our newsletterDonate to UX Cake to keep the podcast going  Support this show http://supporter.acast.com/uxcake. Hosted on Acast. See acast.com/privacy for more information.