Words of Wisdom on Proposals, Retainers and More

In this first podcast of 2014, Marketing Mentor, Illse Benun, interviews her client, marketing consultant and creative director, Jim Gorman of Gorman360. Their wide-ranging conversation covers everything from Jim's uber-confident and clear, 3-storey elevator pitch to an in-depth discussion of 3 of his winning proposals, with which he won 4 retainer clients in his target market: the aviation industry. (And you can see one of the proposals discussed in the new Designer's Proposal Bundle Volume 2).