Work Backwards: The Key to Effective Marketing and Sales

In This Episode of Business Lunch: We explore effective marketing and sales strategies for high-ticket services, emphasizing the importance of working backwards from your end goals, focusing on the right customer journey, and structuring sales teams for success.Chapters:00:00 Introduction and May Madness03:04 Client Consultation Insights06:03 Lead Generation and Self-Liquidating Offers08:57 The Importance of Sales Teams11:53 Nurturing Leads Effectively15:05 Budgeting for Sales and Marketing18:02 Working Backwards from Goals20:57 Adapting Strategies for Different ProductsConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube 👉 HereResources:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREEMentioned in this episode:Build Your CEO DashboardGet one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard

Episode metadata supplied by the publisher feed · Published May 21, 2026

Embed this episode

Attribution link and audio player

NOW PLAYING

Work Backwards: The Key to Effective Marketing and Sales

0:00 32:51

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day!

Frequently Asked Questions

How long is this episode of Business Lunch?

This episode is 32 minutes long.

When was this Business Lunch episode published?

This episode was published on May 21, 2026.

Can I download this Business Lunch episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!