WORK Conversations: WTF is a Futurist

Valarie Jacobs is a futurist. She’s built her career capturing and understanding signals, curating and editing those signals to provide a thesis on trends and conveying and implementing strategies to help companies adapt, morph and evolve into the future.Remember when everything became organic? She helped companies understand that trend and change their product mix, brand strategy and supply chain to stay competitive and compelling in the face of changing consumer demand.She’s now helping people understand trends, desired outcomes and how to work backwards to lay a strategy and a map that guides you from where you are to where you want to go. Enter: Backcasting. Valarie joined me in NYC for an At Home At Work and an intimate conversation on understanding the future and feeling confident and empowered to get there.This is WORK Conversations with Valarie Jacobs. Watch full episode on YouTube. Get full access to Mule Media at erikaayersbadan.substack.com/subscribe