Work Less, Earn More: Building a Business That Fits You with Jessica Wasik

In this episode of The Pet Photographers’ Journal, I sit down with Jessica Wasik, the award-winning photographer behind Bark & Gold Photography in Pittsburgh.Jessica shares how she built a thriving pet photography business that averages 80–90 sessions a year with sales around $3,500 per client, all while staying true to her love of products, print, and creating boutique experiences.We dive into:Why she’s never been a shoot-and-burn photographer and how she set herself up for profit from the startHer streamlined inquiry and email-driven process that eliminates the need for phone consultsHow she educates clients on artwork (without them defaulting to a single small print)Transitioning from calendar contests to book projects and what she’s learned from bothThe role of outsourcing and automation in freeing up time and sustaining her 90-session workloadHer marketing mix: SEO, email marketing, contests, and events and which ones are worth the effortThe importance of pricing with confidence and structuring offers around tangible artworkJessica also talks about her love for email marketing, the power of pre-purchased product credit, and why systems and processes have been key to her success.This episode is full of actionable insights for pet photographers who want to run a streamlined, profitable, and client-focused business.Links & ResourcesWebsite: barkandgoldphotography.comInstagram: @barkngoldphotographyFacebook: facebook.com/barkandgoldphotographyWant to Be Coached Live?Interested in being featured on a future coaching episode? ⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠Connect with InaInstagram: ⁠⁠⁠⁠⁠⁠@inaj.thepetphotoceo⁠⁠Email: ⁠⁠[email protected]⁠⁠Mentoring & Coaching for Pet Photographers: ⁠⁠⁠⁠⁠Learn More⁠💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1