Work Smarter, Not Harder: Optimizing Your Marketing Strategy with Jason Kramer and Cultivize episode artwork

EPISODE · Mar 14, 2026 · 55 MIN

Work Smarter, Not Harder: Optimizing Your Marketing Strategy with Jason Kramer and Cultivize

from En Factor Podcast · host Rebecca White

In this episode of The En Factor, we are thrilled to be joined by Jason Kramer, who is the Founder of Cultivize. From a young age, Jason had a strong passion for art and building things and although he was completing his education at Syracuse University, he was still unsure of the path he wanted to take professionally. After earning his degree, Jason went on to begin a career in graphic design and advertising, but when the company he was working for downsized their team, the idea of starting his own business grew more and more as he was also freelancing at the time. Fast forward after gaining over 20 years of experience in the marketing and business development, Jason is leading Cultivize to new heights by helping established businesses overcome growing pains and other business and marketing problems to effectively scale and grow. Jason has seen the marketing world evolve countless times through all of his experience, and Cultivize is continuing to lead that evolution through their consulting services for marketing and business development. The company provides their clients, which is versatile client base, the technology and systems to fully optimize CRMs in order for these client companies’ sales and marketing teams to fully maximize their time, and work smarter, not harder. By providing such a service and technology system like Cultivize is able to, Jason and his team seamlessly blend technology, marketing, and art in order to address their clients’ needs and provide long term, sustainable solutions to keep them moving forward. Tune in and join Jason and Dr. Rebecca White as they dive deep into a plethora of engaging topics including Jason’s background and journey to marketing, consulting, and ultimately starting Cultivize, the absolute need for effective and efficient CRM systems for companies that want to evolve and expand, and the role that technology and AI have played in evolving the marketing world and creative industry. Key Words - Marketing, CRM Connect and learn more about Jason and his business, Cultivize, here: https://cultivize.com/learnmore/ Explore Dr. White’s Entrepreneurial Intelligence (EI) Lab and Download Her EI Goals Worksheet, here: https://drrebeccawhite.com/entrepreneurial-intelligence-lab/ Check out Dr. White’s book, “See, Do, Repeat”, and more from her website, here: https://drrebeccawhite.com/see-do-repeat/

In this episode of The En Factor, we are thrilled to be joined by Jason Kramer, who is the Founder of Cultivize. From a young age, Jason had a strong passion for art and building things and although he was completing his education at Syracuse University, he was still unsure of the path he wanted to take professionally. After earning his degree, Jason went on to begin a career in graphic design and advertising, but when the company he was working for downsized their team, the idea of starting his own business grew more and more as he was also freelancing at the time. Fast forward after gaining over 20 years of experience in the marketing and business development, Jason is leading Cultivize to new heights by helping established businesses overcome growing pains and other business and marketing problems to effectively scale and grow. Jason has seen the marketing world evolve countless times through all of his experience, and Cultivize is continuing to lead that evolution through their consulting services for marketing and business development. The company provides their clients, which is versatile client base, the technology and systems to fully optimize CRMs in order for these client companies’ sales and marketing teams to fully maximize their time, and work smarter, not harder. By providing such a service and technology system like Cultivize is able to, Jason and his team seamlessly blend technology, marketing, and art in order to address their clients’ needs and provide long term, sustainable solutions to keep them moving forward. Tune in and join Jason and Dr. Rebecca White as they dive deep into a plethora of engaging topics including Jason’s background and journey to marketing, consulting, and ultimately starting Cultivize, the absolute need for effective and efficient CRM systems for companies that want to evolve and expand, and the role that technology and AI have played in evolving the marketing world and creative industry. Key Words - Marketing, CRM Connect and learn more about Jason and his business, Cultivize, here: https://cultivize.com/learnmore/ Explore Dr. White’s Entrepreneurial Intelligence (EI) Lab and Download Her EI Goals Worksheet, here: https://drrebeccawhite.com/entrepreneurial-intelligence-lab/ Check out Dr. White’s book, “See, Do, Repeat”, and more from her website, here: https://drrebeccawhite.com/see-do-repeat/

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Work Smarter, Not Harder: Optimizing Your Marketing Strategy with Jason Kramer and Cultivize

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This episode was published on March 14, 2026.

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In this episode of The En Factor, we are thrilled to be joined by Jason Kramer, who is the Founder of Cultivize. From a young age, Jason had a strong passion for art and building things and although he was completing his education at Syracuse...

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