Working Backward Insights, Stories, and Secrets from Inside Amazon Colin Bryar and Bill Carr

If you want to start a successful business, many would argue that Amazon is the one to imitate. In just a few decades, Amazon has grown from an obscure internet startup to a household name, raking in hundreds of billions of dollars by offering a vast range of products and services. In Working Backwards, Amazon insiders Colin Bryar and Bill Carr explain how the company achieved its meteoric growth and argue that any organization can do the same.In this guide, you’ll learn the specific tools Amazon used to rapidly scale their startup into an online empire. You’ll see how Amazon designs its meetings to facilitate rigorous thinking and how they use narrowly focused teams to execute their plans. In our commentary, we’ll expand on Bryar and Carr’s advice with tips from business books like What You Do Is Who You Are and The Lean Startup. We’ll also offer counterpoints to Amazon’s business philosophy with alternative strategies from books like Range and It Doesn’t Have to Be Crazy at Work.