Working Backwards to Lead Digital Transformation at a 100-Year-Old Organization

In this episode, Nobuo Asahi and Dr. Shoji Tanaka of Mitsubishi Electric discuss their journey to drive digital transformation across the 100-year-old manufacturing conglomerate. They share how they have leveraged the Working Backwards methodology from Amazon to better understand customer needs and develop innovative new solutions, as well as the cultural challenges of shifting from a siloed, rule-driven organization to one that is more agile and data-driven. The conversation highlights the importance of patience, embracing new technologies, and fostering a mindset of experimentation to successfully lead large-scale organizational change.