Working Class Communications w/ Jason Anthoine

Jason Anthoine is an executive advisor focused on employee engagement, internal communications, and culture change. A frequent conference keynoter and presenter, webinar leader and podcast guest, Jason has shared his internal comms and corporate culture insights earned over his 35-year career with thousands of like-minded communication and HR leaders looking for a better way.Mentioned on the Show:Learn more about Jason Anthoine: https://www.jasonanthoine.com/Link with Jason on LinkedIn: https://www.linkedin.com/in/jasonanthoineCommunications work with Jason: https://www.thinkaudacity.com/meet-jasonTimestamps(2:03) - Welcoming Jason(2:40) - Can you share your origin story?(4:46) - What was it about internal communications vs the external that connected with you?(10:14) - What do you see as the biggest differences in reaching and communicating to a blue-collar vs white-collar workforce?(16:36) - What are some best practices in bridging these situations?(22:49) - How are we reaching people effectively today?(26:06) - Who’s the one out delivering that message?(36:03) - Why is it so important to know employees and what makes them tick?(45:45) - What’s the best way to make targeted communication as simple as possible?(49:39) - What are the types of categories that allow people to do this in a meaningful way?(1:01:37) - Final Thought: take the "corporate" out of your corporate communications.