Working In the Business vs. Working On It

How do you make time to work on your business when there’s already more than enough work to do in it?In this episode of The Long View, Jeff Krug, Jon Peters, and Walter Peters talk about the constant pull toward what’s immediate — the work that needs to get done and pays right away — and how that can make it difficult to focus on longer-term thinking.In this first part of the conversation, they reflect on how this tension shows up in real work, how priorities shift over time, and why it’s not always obvious where your time should go.This is the first part of the discussion.The full episode continues on Patreon.