Working Towards Co-representation - Things to Aim For, Avoid and Know

Today we’re getting into co-representation, the realities of working with more than one gallery, and how to navigate it without damaging the relationships you’ve worked so hard to build. You’ve built a body of work that has momentum. You’ve shown commitment to your gallery. You’ve done the shows, the fairs, the dinners, the follow-ups. And now you feel ready to build internationally. Not as a vanity move. Not because you’re bored. But because your work feels ready to travel, and because you understand that long-term sustainability often requires more than one market. So, you raise the question with your gallery. And instead of traction, you get drag. The response isn’t hostile. It’s not a no. It’s just… slow. This is where many artists start to doubt themselves. Or worse, start making moves quietly, without support, because waiting feels unbearable. This episode is for that moment. KEY TAKEAWAYS Wanting to expand internationally does not make you impatient or ungrateful, but moving without strategy, clarity or the consent and co-operation of your existing gallery can undo years of careful relationship building. Co-signing you into another territory carries real reputational risk for your gallery and for you and introduces complexity. Instead of quietly scrambling behind your gallery’s back, ask for a focused meeting, lay out why this territory and why now, and work with them to define clear criteria, a realistic timeline and a small pilot so co-representation becomes a shared, strategic project rather than a secret escape plan. Use the scripts Ceri shares to help you. BEST MOMENTS “Joint representation only works when there is deep trust, transparency and aligned strategy.” “Your primary gallery should lead on sales strategy and pricing coherence… This coherence is what builds confidence and protects your long-term value. “If the gallery is not acting, you need clarity, not patience without end. So, step one, ask for a decision, not a discussion.” HOST BIO With over 35 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She has sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals. ** The Artist Mastermind Circle: Ready to stop second-guessing and start building next level momentum in your art career? Applications are now open for the Artist Mastermind Circle—a six-month coaching programme for 25 mid-career artists serious about growing their income, network, opportunities and confidence. Register by 6pm Monday 2nd February: Artist Mastermind Circle Application and take the next bold step https://docs.google.com/forms/d/e/1FAIpQLSf6hXd1YpO5MvUq2oRqW3qyqte7BBn5CSkgHG76dXzBMbT66Q/viewform ** Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Ready to transform your art career? Join today! https://cerihand.com/membership/ ** Unlock Your Artworld Network Self Study Course Our self-study video course, "Unlock Your Artworld Network," offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today. https://cerihand.com/courses/unlock_your_artworld_network/ ** Book a Discovery Call Today To schedule a personalised 1-2-1 coaching session with Ceri or explore our group coaching options, simply email us at [email protected]