Working with Amazon, Part 1: Amazon Advertising and managing the relationship, with guest Ian Lamont of i30 Media

Amazon advertising can be a great way to boost discoverability, but you have to know what it costs and how to manage Amazon issues that arise from time to time. This is part 1 of our interview with Ian Lamont of i30 Media.Topics CoveredAmazon AdvertisingCustomer supportKeeping an eye on costsDiscoverabilityAmazon as a test laboratoryKDP, Audible, and other programsIs Amazon Advantage being phased out?Seller CentralProblems with Amazon customer serviceLinksLean Mediahttp://leanmedia.org/Lean Media YouTube Channelhttps://www.youtube.com/channel/UCsYGJf9h3mJHS9KP6H5ldYQ/videosAmazon Deep Divehttp://deepdive.leanmedia.org/IBPA Publishing University: Using Metadata and Amazon to Expand Your Business: Thursday, April 2, 8:30 am - 12:30 pm (Redondo Beach, CA)https://sched.co/YAAXParticipantsIan Lamont is the founder of i30 Media Corporation and the creator of the Lean Media framework. He started his publishing business in 2012 with a single how-to guide on Amazon KDP. The company has since expanded to a complete line of utility nonfiction (the IN 30 MINUTES series) as well as several ancillary product lines. Ian uses a range of Amazon programs, including Amazon Advantage, Amazon Advertising, Seller Central, and the Amazon Brand Registry to develop and market new products, and is a frequent speaker at publishing events on Amazon-related topics. He lives in the Boston area with his family. Ian is a former Board member of IBPA.Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.For more information, go to IBPA at https://www.ibpa-online.org/.