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Workshopping personalization - is great enterprise content still relevant? episode artwork

EPISODE · Dec 15, 2024 · 1H 22M

Workshopping personalization - is great enterprise content still relevant?

from SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com

Is great/human-generated enterprise content still relevant? And how does today's content strategy and AI content hype stack up with my views on reaching B2B audiences? Can I tie this back into the hype (and potential) of AI for content distribution and hyper-personalization? To sort this out, it took a live/opinionated audience, and a special guest appearance by CRM analyst Thomas Wieberneit of CRM Konvos and more. Wieberneit is an excellent foil and sounding board, and I think we actually got somewhere on all of this.

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Workshopping personalization - is great enterprise content still relevant?

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How long is this episode of SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com?

This episode is 1 hour and 22 minutes long.

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This episode was published on December 15, 2024.

What is this episode about?

Is great/human-generated enterprise content still relevant? And how does today's content strategy and AI content hype stack up with my views on reaching B2B audiences? Can I tie this back into the hype (and potential) of AI for content distribution...

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