Workshopping your way to customer empathy

In this hands-on activity, Mike Biggs will introduce you to the power of the Empathy Map; a quick and simple workshop tool that draws on the knowledge of the team in the room to tease out those key differences between your customers. In less than the time it takes to conduct one in-depth interview, you can paint a picture of your audience, prioritise them, and have your stakeholders walk out of the room in clear agreement about who your strategy is targeting; allowing you to head out and start learning more about them.