EPISODE · Dec 11, 2025 · 11 MIN
Workshops Are the Most Underrated Conversion Event in Online Business [Ep 227]
from The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners · host Kylie Kelly | Visibility Coach & Audience Growth Strategist
In today’s episode, I’m breaking down why workshops work so well and why they’re often the conversion event no one realises they’re missing!In This Episode You'll Learn:Why workshops outperform almost every other conversion event (even if you’re early in business)The psychology behind why they build trust faster than funnelsThe difference between running a class and running a conversion eventHow workshops help you grow your list, validate your offers, and strengthen your messaging - all at onceWhat to say after your workshop to turn interest into actual salesWhy workshops will be one of the smartest strategies heading into 2026If you’ve ever wondered why your freebie isn’t converting… why your launches feel heavy… or why people aren’t taking the next step with you - this episode will change the way you think about visibility and sales.Workshops are simple.They’re intimate.They’re wildly effective.And it might just be the move your business has been waiting for.Ready to grow your business without social media or burnout?🎉 Join Email Marketing Skool here:https://www.skool.com/email-marketing-skool/aboutp.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
What this episode covers
In today’s episode, I’m breaking down why workshops work so well and why they’re often the conversion event no one realises they’re missing! In This Episode You'll Learn: Why workshops outperform almost every other conversion event (even if you’re early in business)The psychology behind why they build trust faster than funnelsThe difference between running a class and running a conversion eventHow workshops help you grow your list, validate your offers, and strengthen your messaging - all at ...
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Workshops Are the Most Underrated Conversion Event in Online Business [Ep 227]
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