Workstand homepage merchandising - Is your website ready for shoppers?

Bike shop owners and managers are often diligent about merchandising in their stores. The same type of attention can make a positive difference on bike shop websites. Let's talk about homepage merchandising! It's exciting, right?“Above the fold” - what this means and why it’s importantBanners:Highlighting important topics (free shipping threshold, special events, special store hours, etc.)....Only text with linksHeader:These can be customized for a unique lookNavigators:FocusedNot too clutteredSale navigatorResources - up-to-date resources - events page, for example.Services - Bike Repair, Fitting, Bike RentalsHomepage Hero/HighlightHot topics with engaging graphicsRotators/Slideshows - just not too manyRefreshed at least 1 per monthFor increased SEO, the graphic should have selectable, readable text, not just text baked into the image itself, as search engines can’t read that wellHighlight focused brands with a logo carousel with linksHighlight focused categories in blocks….These can be seasonal, meaning: lights, trainers, winter/summer apparel, cargo, etc.Staff PicksSocial Media/Instagram feedReview feedPop-Up forms ...asking for email to be added to email list, maybe in exchange for a discount.Clean footer with extra resources such as policy/return pages, career opportunities, etc. Consider a Premium Theme for a reasonable price, get a semi-custom designed homepagePRO TIP: It’s great to add custom images of your shop or staff to your site…but PLEASE be aware of the backgrounds …is the background messy?  Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected] Us on LinkedInMark Still, Senior Business DevelopmentDavid Martinez, Key Accounts AdvisorWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].