World Cup 2026: Empty Seats, Dynamic Pricing & The Future of Football | Brian Kerr & Alan Cawley

Hugh Cahill, Brian Kerr, Alan Cawley and Mark Brandon dive into a fascinating discussion on the 2026 FIFA World Cup.From soaring ticket prices, dynamic pricing and empty seats, to the growing commercialisation of football, the panel explores whether the fan experience is being sacrificed in the pursuit of revenue. They also debate the political backdrop to the tournament, the challenges of hosting a World Cup across three countries, the impact of new rules and scheduling changes, and whether football's biggest event is becoming more of a spectacle than a sporting competition.Along the way, Brian and Alan share their insights, predictions, stories and concerns about where the game is heading, while Hugh and Mark ask whether the modern World Cup still belongs to the supporters who made it what it is.A wide-ranging conversation covering football, business, politics and the future of the world's biggest sporting event. The discussion touches on concerns around dynamic ticket pricing, rising costs for fans, food and drink prices inside stadiums, travel logistics, and whether the tournament is becoming increasingly corporate. This is one of those episodes where the conversation goes far beyond what happens on the pitch.