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World Cup beer sales are hopping. Brewers hope the stout demand outlasts the tournament episode artwork

EPISODE · Jul 18, 2026 · 0 MIN

World Cup beer sales are hopping. Brewers hope the stout demand outlasts the tournament

from Latest Stories from The Associated Press · host The Associated Press

In an AP interview, Jim Cook, Founder and CEO of Boston Beer Co. says the thirst for beer by World Cup soccer fans caught even them by surprise.

Episode metadata supplied by the publisher feed · Published Jul 18, 2026

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World Cup beer sales are hopping. Brewers hope the stout demand outlasts the tournament

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