World Cup finance with NZ Football: The business of football, growing the game, and the cost behind it all

Nigel is joined by Tarryn McKenzie, General Manager of People, Finance and Business Transformation at NZ Football, to unpack what it actually costs to build a successful national football programme. Tarryn breaks down the multi-year investment behind qualifying for and preparing for a FIFA World Cup, from six-figure international windows to prize money structures and sponsorship opportunities, and explains how NZ Football balances funding across grassroots development, the All Whites and the Football Ferns at the same time. It's a reminder that, much like a well-built investment portfolio, sustained success on the pitch comes down to years of planning, patience and diversified investment behind the scenes.