EPISODE · Jul 17, 2026 · 54 MIN
World Cup Winners
from Not by the Playbook · host BBC World Service
"The World Cup is not just a great global sporting event, it is also inscribed with much deeper cultural and political importance". So said academic Martin Jacques, and so to mark the World Cup final we bring you stories from the very top echelons to the most basic grass roots of the game and everything in between.When Isha Johansen returned to Sierra Leone after the brutal civil war there she was determined to help heal and rebuild her country. Her tools, football. She set up her own team and started laying the foundations for a career in the governance of the game. Firstly by being elected president of the Sierra Leone Football Association and then, by election, on to the FIFA Council. But despite her success Isha was exposed to some of the very worst aspects of power and influence and what people are prepared to do for it. Isha has recently charted her life and pioneering career in a new book called “The Uncommon Enemy: A True Story of Football, Power and Betrayal”.Gundeep Anand is a bundle of energy. A man with more than a decade of community engagement and working with young people, you might have thought he had been jaded by the drudgery of life. But he's the opposite and it's this verve and vibe he brings to his annual street soccer tournament, The Last Stand. A busy man (not least because he was organising the tournament) we spoke to Gundeep as he travelled to his next meeting in a cab in Central London, and there's even a cameo from David Beckham!The American Outlaws are the largest soccer supporters group in the world. Nearly 20 years on from their founding we hear from Trevin Wurm, who runs the Lincoln, Nebraska branch about his highs and lows from the World Cup and what he expects the legacy to be for soccer in the USAPickles the dog became an unlikely hero before the 1966 World Cup when he found the stolen Jules Rimet trophy on his daily walk. Stardom beckoned as he was honoured with a medal and a role in a film, even becoming part of England's celebrations when they won the tournament.Photo: A general interior view of Dallas Stadium in Dallas, United States, on June 27, 2026, ahead of the FIFA World Cup 2026 Group J match between Jordan and Argentina. (CREDIT: Ahmad Alameen/NurPhoto via Getty Images)
What this episode covers
"The World Cup is not just a great global sporting event, it is also inscribed with much deeper cultural and political importance". So said academic Martin Jacques, and so to mark the World Cup final we bring you stories from the very top echelons to the most basic grass roots of the game and everything in between.When Isha Johansen returned to Sierra Leone after the brutal civil war there she was determined to help heal and rebuild her country. Her tools, football. She set up her own team and started laying the foundations for a career in the governance of the game. Firstly by being elected president of the Sierra Leone Football Association and then, by election, on to the FIFA Council. But despite her success Isha was exposed to some of the very worst aspects of power and influence and what people are prepared to do for it. Isha has recently charted her life and pioneering career in a new book called “The Uncommon Enemy: A True Story of Football, Power and Betrayal”.Gundeep Anand is a bundle of energy. A man with more than a decade of community engagement and working with young people, you might have thought he had been jaded by the drudgery of life. But he's the opposite and it's this verve and vibe he brings to his annual street soccer tournament, The Last Stand. A busy man (not least because he was organising the tournament) we spoke to Gundeep as he travelled to his next meeting in a cab in Central London, and there's even a cameo from David Beckham!The American Outlaws are the largest soccer supporters group in the world. Nearly 20 years on from their founding we hear from Trevin Wurm, who runs the Lincoln, Nebraska branch about his highs and lows from the World Cup and what he expects the legacy to be for soccer in the USAPickles the dog became an unlikely hero before the 1966 World Cup when he found the stolen Jules Rimet trophy on his daily walk. Stardom beckoned as he was honoured with a medal and a role in a film, even becoming part of England's celebrations when they won the tournament.Photo: A general interior view of Dallas Stadium in Dallas, United States, on June 27, 2026, ahead of the FIFA World Cup 2026 Group J match between Jordan and Argentina. (CREDIT: Ahmad Alameen/NurPhoto via Getty Images)
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World Cup Winners
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