World in Lockdown - Why Social Media Analytics are Vital

With much of the world still in lockdown, businesses are relying on social media even more. But how can we check that our social media efforts are working? Right now social media analytics are vital. And that’s why I am excited to have social psychologist, researcher and founder & CEO of Sotrender, Jan Zajac on the show to talk about social media analytics.Should we be pausing social media marketing? Or spending and communicating more?And how about live video?Show notes: iag.me/56Please Subscribe!Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.