World of Marketing 13: Your Life, Your Story, Your Book

You might start down one professional path, thinking you know what you'll be doing for the rest of your life. But, sometimes you decide to take a detour and really follow your passion. The courage to go in a different direction can bring new success and make life more fulfilling. Nancy Erickson went from the high-tech corporate world to running a book coaching and publishing business. Tom and Nancy talked about how everyone has a story to tell, but it just may take a little coaching to tell it. Nancy uses her passion for writing to help other professionals turn their stories into books. Find out how she can help you attract a following, establish you as an expert, and increase your credibility.