World of Marketing 14: Big Ed Hits The Big Ideas

No matter what your goals are, discipline is required to achieve them. For some, that training starts at a young age and is practiced by the whole family. Taking those skills and applying them in another field is what sets people up for success. Ohio Attorney Ed Littlejohn started out writing marketing copy for his dad's martial arts gym. He has adapted those skills, along with the coaching of Dan Kennedy and Ben Glass, to create a thriving estate planning business. Ed and Tom talked about how his direct mail campaigns have led to a boom in business. Ed lives by the philosophy of his dad, "givers gain." Find out how sharing your knowledge and focusing on education based marketing can work for you.