World of Marketing 16: AJ Yolofsky - From Marine to a Star Estate Planner

As your career progresses, you get a feel for what you like to do and don't like to do. You also learn what you would do differently if you went out on your own. So, you take the leap and start your own firm, but then you realize you really aren't sure how you're going to make money. Florida Attorney AJ Yolofsky knew litigation wasn't at the top of his favorites list, so he decided to go into estate planning and corporate law. AJ and Tom talked about how he has developed his marketing and runs his business based on principles he learned in the Marines. AJ stresses education at every level and demands excellence at every level. Have you been providing your team with everything they need to succeed? Find out how AJ and his team are constantly working to be better than they were yesterday.