World of Marketing 18: Kevin McManus - In Politics and Law, It's All About Mindset

Throughout your professional life, you have certain experiences that shape how you approach situations and what direction you take with your career. It also helps if you have a clear idea of what's most important to you, and how to go after it. For some, it's pretty simple to choose what their end goal is, but the path isn't always clearly defined. Kansas City Attorney Kevin McManus has always liked the idea of helping people, whether it be through practicing law or in his political career. Kevin and Tom talked about how developing the right mindset can lead to designing the life you really want to live. Kevin uses community marketing, including handwritten notes, to connect with people and let them know he truly cares. What personal things do you do to connect with your community and clients? Find out how Kevin's public service and community involvement have strengthened his brand.